The External Business Environment of Manchester United Free Essay Example, 1750 words

Manchester United is one of the most successful and largest clubs in the UK has a huge opportunity to expand its presence in many different parts of the world where they have a huge fan base. By doing so, they can easily increase the brand equity and generate more revenue worldwide using various means such as merchandise sales and other products that they have in offer. The website of the club is being visited by the ever-increasing number of people every day. The website of the club is already available in three languages, namely Japanese, Korean and Chinese. As a result of these more people, who are not acquainted with English would be added in the list of fans of the club. Although MU finds itself firmly placed as one of the most successful football clubs, it should be aware of the fact that other clubs like Liverpool, Arsenal, Chelsea, and Manchester City possess big threats for MU because these clubs have been recently taken over by the investors in the Middle East. All these c lubs possess the purchasing ability in the transfer market. We will write a custom essay sample on The External Business Environment of Manchester United or any topic specifically for you Only $17.96 $11.86/pageorder now This implies that MU would not be able to have the players they would wish to play for their club. Another big threat to the club could be the proposed decision of the Football Association to implement a salary cap for the club footballers. This could have a negative impact on MU because it is more likely that the star players would be interested to earn a big money which would be available to them if they opt for playing in other competitions like Italian League or Spanish League. Manchester United Supporters Trust (MUST), which was previously known as Shareholders United, poses a threat to MU because soon after the takeover of the club by Malcolm Glazer, they started strongly opposing this takeover move by the club (MUST, 2012). Official papers have been lodged with Office of Fair Trading (OFT) by the MUST group stating that there has been a breach of legal obligations the club has for its fans holding the season tickets.